As Creative Director at Pure Green, I have led the strategy and development of the brand's visual and communication identity for over two years. My focus has been to connect Pure Green’s core values—health, sustainability, and positive energy—with its audience through integrated campaigns, strategic collaborations with brands like Disney and Hulu, and impactful visual experiences across retail and digital platforms.

This role has allowed me to merge creativity and strategy to strengthen Pure Green's market presence, drive deeper consumer engagement, and position the brand as a leader in wellness and nutrition. Each project has been an opportunity to transform ideas into tangible actions that inspire healthier lifestyles.